Everyone wants 🥩, but they should really have some 🥦 too

TL;DR,
Net new revenue = 🥩
Activation and Retention = 🥦

Everyone wants 🥩, but they should really have some 🥦 too

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A lot B2B SaaS companies focus on increasing “TOFU” activity and believe adding volume is the answer to their revenue woes.

Whilst it is one option that can work…in reality it takes a few months to really see the impact of that revenue.

And that’s assuming you can beat the iron dome of email deliverability.

But there is a quicker way to unlock revenue…which is by increasing your activation rates through better and more effective onboarding.

🤯

This also can increase your revenue by retaining more customers (because they see and experience the value of your product) and it can lower CAC.

10 days after implementing some of the suggestions from The Product Onboarders, one B2b SaaS company got an uplift in activation rates of more than 30%.

With thousands of signups every day on the platform, an increase of that size in activations meant a lot to them (and their MRR).

So next time you want to move the MRR needle order a bit of 🥦 on the side of that juicy 🥩.

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If you want my help and external point of view of the conversion killers impacting your free trial to paying user conversion rates you can book a review from me – link in the first comments of course.

My rates are going up in Feb, so order🏃‍♂️

Laters on the menjay